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The Two-Plan Structure

GoHighLevel keeps its pricing straightforward: two core plans, billed monthly or annually. The key difference is not just price — it is the number of client accounts you can manage and whether you can white-label the platform.

For agencies, the jump from $97 to $297 is usually justified by a single mid-size client. For solopreneurs running their own business, the Starter plan often covers everything needed. That said, usage-based fees for SMS, AI calls, and email sending exist on both plans — a detail that changes the real monthly cost for high-volume users. See the notice below for specifics.

Important: Usage Fees Are Not Included in the Plan Price. Both plans require a separate "LC Communications" wallet for SMS messages, outbound emails, AI Voice Calls, and Conversation AI. These are billed per use. If you run high-volume campaigns or use AI features heavily, expect to add $30 to $150+ per month on top of your base plan cost. Factor this into your budget before signing up.
Best for Solopreneurs & Single Businesses
Starter
$97/month

One location. Core tools. Full feature access for your own business.

  • CRM with pipelines and contact management
  • Funnels, websites, and landing pages
  • Email marketing and broadcast campaigns
  • SMS, Facebook Messenger, and chat widget
  • Calendars and appointment booking
  • Automation workflows
  • Invoicing and payment integrations
  • Reputation management and review requests
  • Forms, surveys, and quizzes
  • Mobile app access
  • White-labeling (not included)
  • Unlimited sub-accounts (not included)
  • Branded client portal (not included)
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Best for Agencies & Consultants
Unlimited
$297/month

Unlimited client accounts. White-labeling. Full agency toolkit.

  • Everything in Starter, plus:
  • Unlimited sub-accounts (client locations)
  • White-label desktop application
  • Branded client-facing portal
  • API access for custom integrations
  • Branded mobile app (add-on fee applies)
  • Advanced reporting across all accounts
  • AI Voice Calls and Conversation AI
  • Affiliate manager and loyalty programs
  • Social Planner and Ad Manager (Google, Facebook, Instagram)
  • Priority support access
  • SaaS mode for reselling the platform
  • Dedicated onboarding assistance
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Plan-by-Plan Feature Comparison

The table below maps the key features to each plan. "Included" means covered by the base monthly fee. "Usage fee" means available but billed per use from your LC Communications wallet.

GoHighLevel Starter vs. Unlimited — Detailed Feature Breakdown (March 2026)
Feature Starter ($97/mo) Unlimited ($297/mo)
CRM & ContactsIncludedIncluded
Funnels & Landing PagesIncludedIncluded
Email CampaignsUsage FeeUsage Fee
SMS & WhatsAppUsage FeeUsage Fee
Calendars & BookingIncludedIncluded
Automations & WorkflowsIncludedIncluded
Reputation ManagementIncludedIncluded
AI Voice CallsUsage FeeUsage Fee
Conversation AI (Chatbot)Usage FeeUsage Fee
Sub-Accounts (Client Locations)Up to 3Unlimited
White-Label Desktop AppNot IncludedIncluded
Branded Client PortalNot IncludedIncluded
SaaS Mode (Resell Platform)Not IncludedIncluded
API AccessLimitedFull
Ad Manager (Google/Facebook/Instagram)Not IncludedIncluded
Affiliate ManagerNot IncludedIncluded
Mobile App AccessIncludedIncluded
Invoicing & PaymentsIncludedIncluded

Sub-Account Limit on Starter

The Starter plan officially supports up to 3 sub-accounts — a detail GoHighLevel's marketing materials sometimes underemphasize. If you manage more than 3 client accounts, the Unlimited plan at $297/month is not optional. Check the GoHighLevel Features page for a deeper look at what each tool actually does within those sub-accounts.

Which Plan Is Right for You?

The right plan depends on two questions: how many clients you manage, and whether you need to present the platform under your own brand. Here is a plain-language breakdown.

Choose Starter ($97/mo) if: You run one business or manage up to 3 clients. You do not need to white-label the platform. You want to test GoHighLevel before committing to agency-level pricing. You are a freelancer using CRM, funnels, and automations for your own lead generation.
Choose Unlimited ($297/mo) if: You manage four or more client accounts. You need white-labeling for professional client delivery. You want SaaS mode to resell GoHighLevel under your own brand. You run an agency and need Ad Manager, Affiliate Manager, and full API access. You want a branded mobile app for your agency clients.

For a side-by-side look at how GoHighLevel stacks up against competing platforms on price and features, see the GoHighLevel vs. HubSpot comparison and the GoHighLevel vs. ActiveCampaign breakdown. If you want to explore other tools entirely, the best GoHighLevel alternatives page covers the strongest options.

14-Day Free Trial — What It Covers

GoHighLevel offers a 14-day free trial with no upfront payment required. The trial gives you full access to the plan you select, so you can build funnels, set up automations, and connect your CRM before paying anything.

There is no advertised post-purchase money-back guarantee. The trial is your evaluation window. If you find the platform is not the right fit, cancel before the 14 days end and you will not be charged. If you cancel after subscribing, your account stays active until the end of your current billing period — after that, access ends. Export your data before canceling.

Honest Caveat on Annual Billing

GoHighLevel offers annual billing at a discount. The exact percentage varies and may change. If you are confident the platform fits your workflow, annual billing reduces the effective monthly cost. However, commit only after using the trial — switching mid-year or requesting a refund on annual plans is not well-documented in GoHighLevel's public policies.

Is the Price Justified Compared to Alternatives?

At $297/month, GoHighLevel Unlimited replaces tools that agencies typically stack individually. A rough comparison: HubSpot's Marketing Hub starts at $800+/month for comparable automation depth. ActiveCampaign's agency tier runs $149 to $259/month but lacks native funnels, reputation management, and calendars. ClickFunnels at $147/month covers funnels but not CRM or automations at the same depth.

The Starter plan at $97 is competitive for single-business owners but loses ground to focused single-tool options if you only need one or two features. If you only need email automation, ActiveCampaign's entry tier is cheaper. The value argument for GoHighLevel strengthens as you need more tools combined. For a deeper cost-benefit analysis, the full GoHighLevel review covers the consolidation math in detail.

Pricing FAQ

Is there a free trial for GoHighLevel?

Yes. GoHighLevel offers a 14-day free trial with no credit card obligation. You can cancel at any time during the trial period without being charged. The trial gives you full access to the plan you select so you can evaluate the platform before committing.

What is the difference between the Starter and Unlimited plans?

The Starter plan at $97/month covers up to 3 sub-accounts and core tools including CRM, funnels, automations, calendars, and reputation management. The Unlimited plan at $297/month removes account caps, adds white-labeling, a branded mobile app option, SaaS mode, and full API access. Agencies managing multiple clients typically need the Unlimited plan.

Are there usage-based fees on top of the monthly plan price?

Yes, and this is important. SMS, email sending, and AI features like Conversation AI and AI Voice Calls are billed based on usage via a separate LC Communications wallet. The $97 or $297 monthly fee covers platform access only. High-volume SMS or AI usage can add meaningfully to your monthly bill, so factor this into your budget before signing up.

Can I switch plans after signing up?

Yes, you can upgrade or downgrade your plan at any time from your account settings. Upgrades take effect immediately. Downgrades typically take effect at the start of your next billing cycle. Downgrading from Unlimited to Starter removes white-label features, SaaS mode, and access to unlimited sub-accounts.

Does GoHighLevel offer annual billing discounts?

GoHighLevel does offer annual billing options that provide a discount compared to month-to-month pricing. The exact discount amount can vary and may be promoted during certain periods. Check the official pricing page or contact support to confirm the current annual discount before committing to a full year.

Is GoHighLevel worth the price compared to using separate tools?

For agencies managing multiple clients, the Unlimited plan at $297/month often replaces tools costing $500 to $800 per month when purchased separately. For solo freelancers with simpler needs, the Starter plan may offer more than required, and a focused single-tool stack could be cheaper. The consolidation value grows with the number of tools you would otherwise pay for individually.

What happens if I cancel my subscription?

Your account stays active until the end of your current billing period. After that, access is revoked. Export your contacts, funnels, and workflow data before canceling. GoHighLevel does not provide ongoing data access after account closure, so migration planning is important if you decide to switch platforms.

Does GoHighLevel include a money-back guarantee?

GoHighLevel does not publicly advertise a traditional money-back guarantee after the trial period ends. The 14-day free trial is the primary risk-reduction mechanism. If you try the platform and decide it is not a fit, cancel before the trial ends and you will not be charged. The trial period is your real evaluation window.

Does the Starter plan support white-labeling for agencies?

No. White-labeling — including a branded client portal and offering the platform under your own brand name — is reserved for the Unlimited plan at $297/month. The Starter plan is designed for a single business or freelancers managing their own accounts, not for reselling or rebranding the platform to clients.

Bottom Line on GoHighLevel Pricing

GoHighLevel's two-plan structure is clear enough: Starter at $97/month for single businesses, Unlimited at $297/month for agencies. The 14-day free trial removes most of the financial risk of evaluating the platform.

The most important caveat is the usage-based pricing layer on top of the base plan. If you plan to run high-volume SMS campaigns or lean on AI features, budget an additional $50 to $150 per month minimum. For agencies replacing five or more tools, the Unlimited plan still tends to come out ahead on total cost. For solo users with modest needs, the Starter plan covers the essentials without the agency overhead.

For questions about whether GoHighLevel is legitimate, see the Is GoHighLevel Legit? page. For the complete feature walkthrough, visit the GoHighLevel Features page. Ready to start? Begin your 14-day free trial here.

Research & Sources

  1. HighLevel, Inc. GoHighLevel Official Pricing Page. gohighlevel.com. 2026.
  2. HighLevel, Inc. Platform Statistics: Over 1 Million Businesses, $5.2 Billion in Sales Facilitated. gohighlevel.com. 2025.
  3. G2 Crowd. GoHighLevel User Reviews and Ratings. g2.com. 2026.